PEPE
Scenario
A pure meme coin with the potential for world domination. Following years of successful Inu meme coins like Dogecoin and Dogelon, it was time for the legendary Pepe meme to shine.
Strategy
Heavy local NYC promotion, influencer marketing, social media, email blasts and PR.
PEPE generated extreme momentum by virtue of being everywhere in NYC, from bus stops to taxis to the heart of Times Square.
Combining local marketing with a global campaign of influencers and crypto marketers was rocket fuel that sent PEPE straight to the moon.
Outcome
While "the little frog that could" seems to have intrinsic virality and incredible organic growth, our marketing push saw PEPE rise over 2,700%, a 28x increase, with Billions of dollars in daily trading volume.
PEPE reached an amazing market cap of $8 Billion.
