BOZO
Scenario
Bozo Benk was a groundbreaking DeFi/NFT hybrid service that needed a massive boost in awareness.
Strategy
Multiple coordinated campaigns, including influencer marketing, email campaigns and social media marketing.
Outcome
First campaign saw BOZO run from .011 to a high of .054, a nearly 5x increase, on millions of dollars per day in trading volume. Next campaign saw BOZO's price increase 10x over a 1 month period.
