JEFF
Scenario
A Korean metaverse company wanted to launch their service globally and rapidly grow their community.
Strategy
A targeted email campaign, with a large initial email blast to crypto newsletter subscribers, followed by sustained updates and momentum building over the course of a month.
Outcome
Saw excitement in the market with a 150% price increase, with daily trading volume of $100k to $330k over the month. Months later, millions in volume per day.
